IWATA unbleached

Logo / Graphic


Designed the logotype and leaflet for the new brand "unbleached", which is based on the concept of sustainability by the Kyoto-based bedding manufacturer IWATA. The logotype is based on the motif of cotton, with a straight extension like the stem of a cotton plant, and a characteristic logo type with a bulge in the bowl reminiscent of cotton.

Design: Tomoya Wakasugi
Direction, Copy Writing: Oikaze inc.
Photograph: Mitsuyuki Nakajima

Client : IWATA inc.