Playgo LLC



Designed the VI for Playgo LLC, a joint-stock company that handles contract and transfer negotiations, management, overseas tours and study-abroad mediation for female footballers. The motifs of the logo are a ball waiting for kick-off, a ball in motion and the earth we live on. The logo is based on a circle, which removes the vertical and horizontal relationships and allows the logo to rotate, which is normally not allowed, to embody the company name play (playful spirit) and go. The logo expresses the hope that through football we can transcend national borders and connect with each other wherever we go.

Art Direction: Tomoya Wakasugi

Client: Playgo LLC